Sunny, gorgeous San Jose is brimming with world-class museums, cutting-edge wineries and restaurants, exciting cultural diversity, lovely outdoor scenery. And, oh yeah, tons of vacation rental properties. If you own a rental property in San Jose, it’s important to know what you need to do to make your property stand out from the crowd. Here are some of the best tips for increasing your rental bookings, amping up your referrals, and designing a vacation rental in San Jose that’ll make your guests feel right at home.
Define your market
One of the best things you can do, as the owner of a vacation rental in San Jose, is define your market. This means delving into the reasons why people visit your particular area. What’s in or near your neighborhood? Is there a special park, historic site or district nearby? Is your neighborhood a popular destination for families, or does it have more of a solo traveler vibe? Don’t get too caught up in promoting your place to the wider market. Instead, try focusing in on what makes your area special so you can define your target market and create a niche for yourself.
Learn how to promote your property
This one’s important. Knowing how to effectively promote your property is half the battle. To start, pick a fun, attention-grabbing name for your house that’ll make potential renters want to stay there. You should also invest in professional photography if you really want to make your home stand out; high-quality photos are one of the biggest draws when people are pursuing properties.
If you really want to go the extra mile, create your own website rather than just relying on VRBO or Airbnb, and go crazy on social media. Facebook and Instagram are perfect for this; Facebook for the engagement and targeting audiences, Instagram for enticing people with your pretty photos.
With social media, you should also make a hashtag that’s unique to your home, as well as using hashtags that are searchable for a specific location or topic. Promotion is the name of the game here; the time you put into promoting your rental is always be worth it.
Give your place a strong personality
Here’s the thing: The reason people opt for vacation rental properties over hotels is because they want a unique, personalized and highly local experience. On that note, it’s important to inject some personality into your property, rather than just filling it with bland, generic furniture and calling it a day.
Use colors, patterns, artwork and décor that truly say something about you and your San Jose neighborhood. Don’t fall into the trap of just going to West Elm and buying a bunch of boring, matching furniture. Tell the story of your home by spicing up your space with personalized touches. (Though, it must be said: There’s a fine line between giving your place some personality and getting too personal with it. For example, don’t put up too many personal family photos around; people like to feel like they’re staying in their own place, not a stranger’s home.)
Make things comfortable
When you’re arranging furniture and considering the layout of your home, think in terms of communal space. Does your home allow people to gather? Can you envision people sitting down to have conversations there? It’s important that your home feels like a warm, inviting cocoon, not a museum full of high-end furniture.
Try arranging seating around a central point, like a fireplace or coffee table. In addition, it’s always a great idea to invest in quality linens and bedding; guests who are on vacation want to feel like they’re living in luxury, not sleeping on cheap sheets. Go the extra mile to make things comfortable for your guests, and you’ll reap the benefits.
Get creative with your color scheme
Make your property as aesthetically pleasing as possible by painting your rental with fun, inspiring colors. Light-colored walls are always a good idea; lemon or light gray are stylish options. Or you could even go with a bold, vibrant shade like a cheerful chartreuse, earthy orange or icy blue. Get creative with your paint scheme. Making sure your home’s décor stays fresh, attractive and of-the-moment will help ensure your guests never forget their stay.
Keep it clean
Keeping your vacation rental in San Jose sparkling clean and in tip-top shape can make all the difference in the world. If you can afford it, it’s probably worth it to hire a cleaning service to do the dirty work for you. Make sure every room gets a thorough (and we mean thorough) cleaning in between stays, and make an effort to keep everything well-stocked. Cleanliness is key when it comes to creating a home that people want to spend time in, so this should be a top priority.