With the rise of social media channels and influencers, you could be forgiven for thinking you know everything about traveling. However, research has revealed some surprising travel statistics.
- Priorities when traveling don’t revolve around picture-worthy moments.
- The numbers of people traveling with their parents rather than partners is substantially high.
- Despite the stream of photos, travel blogs and inspirational posts, most individuals aren’t sad to see the end of their trip.
People aren’t always sad their holidays are over
Holidays are a time for rest, relaxation and adventure. Compared to everyday life at home and work, it’s hard to believe that people aren’t sad to leave paradise. However, that’s what one survey found.
It’s not hard to see why this is so. With the rise of work-life balance, going home to work isn’t such a horrible thought. The fact that more people are working in their dream jobs should also be taken into consideration.
This kind of trend indicates that while perhaps tourism rates won’t decrease, lengths of stay certainly may. This is because people need less time on holidays if they are looking forward to returning home. Therefore, if flexible working arrangements continue to remain popular, this trend is likely to remain for the coming years.
Many people last went on holiday with their parents, friends or alone
Social media channels have made everyone’s life accessible. Certain images, such as couples on holiday, are meant to inspire envy. One report, however, found that 61% of surveyed millennial’s planned to travel with their parents, friends or alone, rather than with a partner. To learn that the majority of people holiday either alone or with their parents, not their partners or children, is interesting. It seems to indicate that people are selective with what they post in order to portray a certain lifestyle.
These kind of travel statistics bode well for travelers and tourism. On the one hand, it means people aren’t afraid to travel in a group or by themselves. On the other, it means there are no barriers to travel. If people are comfortable exploring the world by themselves, they will. Meaning the industry doesn’t lose out on a portion of the market.
If the rise of Instagram and the perfectly curated image hasn’t stopped people from traveling either alone or with friends and family, it seems that nothing will. This trend indicates that individuals value travel experiences no matter what is happening in the world.
The average length of trips to Australia has decreased over the past decade
Travel trends are continuously changing. According to one analysis, the average international trip to Australia lasted 35 nights in 2009, but just 33 nights in 2017. This is surprising, considering the amount of work state governments have done to ensure cities like Sydney and Melbourne become tourism hot spots. From city landscapes to natural wonders and sweeping coastlines, Australia has so much to offer.
One reason for this change may be because over the last decade there hasn’t really been any change to the Australian landscape. Therefore, trip lengths are decreasing because tourists may think there’s nothing new to do.
If the average length of stay keeps decreasing over time, Australia could find itself progressively falling down the list of international countries to visit. However, the future viability of this statistic is subject to planned infrastructure. If more landmarks or even theme parks emerge, perhaps visitation lengths will increase again.
Only 57% of Australians have a valid Australian passport
With this Department of Foreign Affairs and Trade’s statistic sitting at a little over half the people, it seems surprising that more people do not hold a passport and therefore cannot travel overseas.
This could be because the number of domestic trips in Australia is growing. With domestic tourism rates increasing, it seems people don’t need a passport because they prefer to explore their own country.
With 43% of Australians not in possession of a valid passport, it is natural to assume tourism would be negatively impacted. However, if domestic travel is on the rise, it means people are traveling, just not overseas.
Millennials aren’t too likely to splurge on food and drink
One report states 37% of millennial’s say they are likely to splurge on food and drink experiences. This is a surprisingly low number considering how susceptible people are to food and drink marketing. Most millennial’s, especially, check out the food options before traveling in order to be privy to the best culinary experiences. All it takes is a picture on a social media feed and people are likely to go hunting for the location.
One reason as to why this statistic isn’t higher could be due to budgetary means. It seems feasible that individuals save their splurging for products or adventures that can be purchased or had on holidays.
While one would think that a small number of people willing to splurge on food and drink would spell trouble for tourism, it doesn’t. People still have to eat, so the hospitality industry in tourist spots will still receive money. However, if people aren’t splurging on food they will be splurging on something else, boosting the economy through other sectors.
As society becomes more health-conscious this statistic could either remain the same or in fact, decrease. Where food was once a key way for travelers to let their hair down on holidays, people are taking their healthy eating habits on vacation with them. Therefore, as long as individuals remain health-conscious, this statistic will remain low.
While some of these travel statistics may seem surprising, they by no means indicate the travel industry is in danger. In fact, they point to the fact that travel is becoming more versatile. It isn’t just international travel that people are craving, but domestic travel, too.
While some travel statistics may point to decreases in spending or shorter stays, the pleasing thing to note is that people are still exploring the world we live in. It just might not be in the exact same way as past trends have dictated.